Listing and availability
The title is listed in the Sotrane bookshop with an accurate description, approved cover, price and stock information so that interested readers can purchase it easily.
Marketing
Marketing designed to support sustained visibility and sales beyond the launch period.
Effective book marketing begins with a clear understanding of the readers most likely to value the title. A campaign should make the book easy to discover, easy to understand and easy to buy through the channels that matter to that readership.
Our marketing work combines bookshop listings, digital content, media engagement, author visibility and direct outreach to relevant institutions. Activity is planned over time and reviewed against actual response and sales information.
Book marketing services
Author platform
Author platform support can align the website, social profiles, mailing list and core author information so that communication remains consistent beyond a single campaign.
Social media campaigns
A planned sequence of content around publication and the months that follow, with clear messages for the intended readership.
Press and broadcast
Reviews, interviews, radio and television engagement, supported by a clear press kit with the information and assets required by media teams.
Retail and library sales
Relevant booksellers, schools, universities, libraries and institutional buyers are approached with clear information, pricing and supply terms appropriate to the channel.
Reporting
Campaign reporting reviews sales by channel, activity undertaken and available cost information so that future marketing decisions can be based on evidence.