Clear publishing advice, book marketing insights and stories from Zambia’s literary community.
Author branding is what readers come to understand and remember about you: what you write, for whom and what to expect. How to build a clear, accurate identity across your books, biography, website and social media.
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An author website gives your books, biography, contact details and ordering information one stable home. What it must do, what you are paying for, how to keep control of it and what to ask a developer.
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Repeating the cover and "available now" rarely sells a book. How authors can choose readers and channels, write posts that are worth reading, make a clear offer and measure what actually brings enquiries.
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